scissors needle case and pencils

How to Plan your Craft Workshop

If you’re a creative, artistic or crafty person, there are plenty of reasons why you should run your own craft workshop. If you have a skill to share and want to know how to start teaching your craft, here are some tips for planning a your first class.

Bracken frond and paint palettes
  • Write a lesson plan and rope in friends and family to do a test-run so that you know your timings and are prepared for potential problems that might crop up in class.
  • Be comfortable with your group size. You might want to start with a small group of four people to ensure everyone gets enough attention and that no one makes irreversible mistakes or you might be comfortable with 20 students, which would increase the profit you can make on each class. The group size should be one that you are confident and comfortable managing without feeling overwhelmed.
  • Set clear expectations for your students and tell them what they will take away with them at the end. They should know what they are aiming to complete in the session and be able to see their progress towards this.
  • Keep your starting costs low: To start with, keep tools, equipment and materials to a minimum. Each student should have their own set of essential tools but they might be able to share less frequently used ones. Avoid buying expensive equipment by doing a scaled back or introductory class until you build up a regular following.
  • Find a suitable venue for your workshop, taking into account your budget and the facilities you’ll need. Make sure it’s in keeping with your brand and aesthetics.
  • If you don’t have a website that can take payments, use a trusted third party site like Eventbrite to list and take payments. Allow at least three to six months to take bookings.
  • Advertise your workshop online and offline. Take leaflets with you to any events where you have a stall. Emails are often forgotten about, but a targeted email list can be a successful way to let people know about your events, so ask people to sign up.
  • Make the most of local social media sites and community groups on Facebook or neighbourly sites like Next Door to promote your classes to local people. Suggest that students bring a friend or advertise couples or family classes to increase the number of people booking in groups.
  • Offer gift vouchers for people to redeem against a class or one of your products.
  • Have some of your own work or materials available at the end of the session so that the students can keep practising at home if they have enjoyed the class.

If you have a skill to share or a technique you’re passionate about, we’re always looking for more people to use the space at Slamseys; take a look on instagram to see the farm and barn or email Ruth to arrange a time to come and view the barn.

Useful resources

The Design Trust : Online training for creative business

Folksy: Craft workshop tips

Molly Makes: Business tips

Creative Choices: Career advice and jobs

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